One Year to a Successful Practice


8 CE Hours

Course Options:

  • Fully Online Materials and Test


Energize your practice and take it to a new level. Designed for all massage practitioners, whether you are just starting your business or need to revitalize it, this continuing education course describes no-cost and low-cost marketing methods in a week-to-week planning format. Sample letters are included where appropriate. You are encouraged to be proactive in your business and perform the activities set forth in each chapter, then journal the results - however the journal is not required for completion of this program. At the end of one year, you'll have a documented, successful business plan.

In this course, you will:

  • define goals, develop a marketing budget and calendar
  • promote your services, stand out and communicate your message
  • identify how to use marketing and word of mouth referrals effectively

Also included: retailing; mentoring; bartering; hosting seminars; press releases; massage parties; marketing to athletes and more.

Course Reviews

Lee Picciuto, B.A., LMT, NCTMB

This is a valuable resource for massage therapists - and even those who may own small businesses in other fields as well. The textbook author lays out the foundation of what good business planning entails, and gives very detailed and thoughtful advice about various marketing strategies - from the simple (brochures, flyers, etc.) to the more complex (hosting a health fair, using radio time, creative promotions, etc.)... most of her ideas are very affordable and approachable for the average massage therapist - I got some great ideas!

Mary Gaston, LMT

I have been a massage therapist for 15 years and felt I was already familiar with much of the information presented, however the idea for a massage grant was MORE than worth the time and money I spent on this course! The course also gave me a new found enthusiasm for taking my business to the next level! Thank you!

Dawn Porter, LMT, NCTMB

This course was very eye opening for me and made me realize a lot about myself. I have put in place a lot of the strategies and have gained 2 new clients in 1 week. Looking forward to continuing with these strategies and increasing my business.

Annette Mitchell McMinn, LMT

This was a great course I will incorporate in my practice

Linda M.I. Romans, NCTMB

Wonderful resource book with inspiring practical tasks.

Read more reviews


  • Text - 235 pages
  • Multiple-choice test - if you prefer to test online please select the "test online" option
  • Certificate upon completion - if you prefer to print your certificate at home instantly, please select the online option

Display Certificates suitable for framing are available for $10 in addition to the certificate included with your tuition. Click here to order a Display Certificate.


The Institute is approved by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) as a continuing education Approved Provider. Approved Provider 049478-00.

Credits also accepted by the AMTA, ABMP and NAHA.

For information regarding your specific state massage license requirements and approvals, visit our Massage Therapy Continuing Education Requirements page by clicking here.

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