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Discover ways to expand your practice. Combining four articles written especially for the Institute's Massage Professionals Update E-newsletter, this brief program will provide insights into:
- Deciding how to expand your practice.
- Selecting and offering products for resale.
- Helpful hints for selling products.
- Key components of soft selling techniques.
In the Massage & Retail Sales program we've combined four articles written especially for the Institute's Massage Professionals Update. These four articles include:
- The Business of Business – Beyond Bodywork - Are you thinking about adding retail to your massage business? It can be a move that is not only helpful to you, but also to your client. Your profits will grow as you make it more convenient for them to purchase hard-to-come-by products that will also enhance their well-being and have them thinking of you between massage sessions.
- Pump Up Your Profits with Products - With today's economic seesaw, we all need to find ways to stabilize our income. The profession of massage therapy is no exception. Learn how to make your business more profitable by bringing in a few retail products, while at the same time enhancing the experience of your clients. By providing an easy resource for the music you play during a session, essential oils and candles you use, among other things, you can provide your clients with a positive reminder of their massage experience.
- Selling Products to Enhance Your Practice - By selling products you are knowledgeable about and believe in, you can enhance not only the profits in your business, but also enhance your professional relationship with your clients by selling items that prolong the benefits of massage. Whether it is candles or oils, stretching tools or cold packs, there is something you can offer that will promote a healthy lifestyle. Learn how to sell products effectively and ethically in your practice.
- The Soft Sell Approach to Retail - Have you ever been approached by a sales person who seems desperate and a little too eager to sell you a product? How does that make you feel? Learn about the soft sell approach to retail. It is a method that will keep both you and your massage clients happy.
You can either read the articles by clicking on any of the titles above or upon enrollment you'll be able to access these articles and your online test through your online course account.
Important: As Marketing/Business programs may not be acknowledged by some Boards of Massage, check with your licensing/certifying body to make sure this course will be acceptable for renewal.
Course Reviews
June Luff, CMT, BCTMB
This course was very informative and has given me the skills I need to "soft" sale to potential clients. Thank you.
Lisa Stelloh-Quesada
This was a good basic course for anyone interested in adding retail to their massage business. I was looking for some more in-depth information, but I am still pleased with the information that was presented. I did learn a couple new things. Thank you.
Renee Wiggins
This information was very helpful and easy to follow and apply.
Kimberly Arndt, LMT
I also have my degree in retail management. Gives a great insite of what to do & not.
Jawaan Gibbs, LMT
This was a challenge, but well worth it along with great information.
Materials
- 4 Massage Professional Update Original Articles - 10 pages
- Online multiple-choice test
- Certificate upon completion
Display Certificates suitable for framing are available for $10 in addition to the certificate included with your tuition. Click here to order a Display Certificate.
Approvals
The Institute is approved by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) as a continuing education Approved Provider. Approved Provider 049478-00.
Credits also accepted by the AMTA, ABMP as well as most state boards.
For information regarding your specific state massage license requirements and approvals, visit our Massage Therapy Continuing Education Requirements page by clicking here.
