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One Year to a Successful Practice

8 CE Hours - E1009

Average rating based on the following evaluation questions:

  1. The presentation of the subject was clear and to the point.
  2. Content was interesting to me.
  3. I gained new knowledge.
  4. The materials held my attention.
  5. I can use this information in my practice.
  6. This program met my personal expectations.
  7. Overall quality of course content and materials were excellent.

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Energize your practice and take it to a new level. Designed for all massage practitioners, whether you are just starting your business or need to revitalize it, this continuing education course describes no-cost and low-cost marketing methods in a week-to-week planning format. Sample letters are included where appropriate. You are encouraged to be proactive in your business and perform the activities set forth in each chapter, then journal the results - however the journal is not required for completion of this program. At the end of one year, you'll have a documented, successful business plan.

In this course, you will:

  • define goals, develop a marketing budget and calendar
  • promote your services, stand out and communicate your message
  • identify how to use marketing and word of mouth referrals effectively

Also included: retailing; mentoring; bartering; hosting seminars; press releases; massage parties; marketing to athletes and more.

Featured Reviews

I have been a massage therapist for 15 years and felt I was already familiar with much of the information presented, however the idea for a massage grant was MORE than worth the time and money I spent on this course! The course also gave me a new found enthusiasm for taking my business to the next level! Thank you!

- Mary Gaston, LMT

This course was very eye opening for me and made me realize a lot about myself. I have put in place a lot of the strategies and have gained 2 new clients in 1 week. Looking forward to continuing with these strategies and increasing my business.

- Dawn Porter, LMT, NCTMB

This is a valuable resource for massage therapists - and even those who may own small businesses in other fields as well. The textbook author lays out the foundation of what good business planning entails, and gives very detailed and thoughtful advice about various marketing strategies - from the simple (brochures, flyers, etc.) to the more complex (hosting a health fair, using radio time, creative promotions, etc.)... most of her ideas are very affordable and approachable for the average massage therapist - I got some great ideas!

- Lee Picciuto, B.A., LMT, NCTMB

Wonderful course! I've been a massage therapist for many years and learned a lot!

- Linda C Clark, LMT

Enjoyed taking this course. Will be able to use the information for my practice.

- Rosalie Sentlinger, LMBT

I recommend this course to all massage therapist, new and season practitioners. An excellent review and refresh ideas.

- Olga Turnquist, LMT

In most open book tests the wording in the text is word-for-word the same as the wording in the questions. Since the words were not verbatim, I was not 100% sure about some of the answers, which was fine. I was forced to rely on my common sense. All-in-all this course has inspired me to market my services in ways I have never considered. I am excited to make my business a success.

- Gwyneth Marhanka, LMT

I am already starting to use the information to market. Cant wait to see how the next year turns out!

- William Sullivan, LMT

I truly enjoyed this course. I have been licensed for a while but business isn't where I wish it to be thanks to a lack of know how and lack of extra funds, however this course has given many ways to exceed without deleting all my funds. THANK YOU!

- Carol Payne, LMT

This was an excellent course

- Rebecca Gillen-Gonzales, LMT

This was a great course

- Louise Landowski, NCTMB

I am starting my own practice and Laura's advice was very helpful. I feel much more confident after having read her book!

- Sarah Menard, LMT

Great book with new prospective in advertising.

- Melinda Murphy, LMT

Hopefully by implementing the amazing ideas into my practice I will become more successful

- Michelle Jackson, CMT

Loved it. It was exactly what I hoped it would be and exactly what I needed

- Carrie Sutton, LMT

I liked the parts with the personal experiences and examples of what other therapists find useful. It was a great course.

- Mary Roth, LMT

This was an excellent book!

- Carrie Smith-Hardee, LMT

The text offered a lot of helpful information in an organized way. I loved how it broke everything down into smaller steps so the "starting your own business" goal doesn't seem so overwhelming.

- Mary E. Brace Denka, LMT, NCTMB

Wonderful resource book with inspiring practical tasks.

- Linda M.I. Romans, NCTMB

Very helpful course....I am sharing info with many of my fellow therapists!

- A. Legg, LMT, NCTMB


  • Text - 235 pages
  • Multiple-choice test - if you prefer to test online please select the "test online" option
  • Certificate upon completion - if you prefer to print your certificate at home instantly, please select the online option

Display Certificates suitable for framing are available for $10 in addition to the certificate included with your tuition. Click here to order a Display Certificate.


The Institute is approved by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) as a continuing education Approved Provider. Approved Provider 049478-00.

Credits also accepted by the AMTA, ABMP and NAHA.

For information regarding your specific state massage license requirements and approvals, visit our Massage Therapy Continuing Education Requirements page by clicking here.


Sharon Burch, MSN, RN, NCTMB

Sharon Burch, MSN, RN, NCTMB

Sharon Burch holds a Masters Degree in Nursing and has been practicing as a nurse since 1974. She is currently a Registered Nurse in the state of Arkansas. Additionally, Ms. Burch studied under many of today's leaders in massage therapy and bodywork during the 1980s, became Nationally Certified through the NCBTMB in 1993 and holds a professional membership with the AMTA.

As founder of Health Positive!, Ms. Burch has created over 60 home study nursing and massage continuing education programs, performed over 65 public, live educational presentations, has written two published books, served as a member on the NCBTMB Continuing Education committee and was a founding member of the National Association of Nurse Massage Therapists.

Sharon is an instructor on many of the Institute's programs and has authored and co-authored various ethics courses and additional titles such as Touch for the Seriously Ill, Stress Reduction Through Bodywork, Staying Well – Naturally, Cardiopulmonary Health and Illness, Chronic Pain Management, Marketing Massage in Four Easy Steps, Preventing Medical Errors, HIV Update for Massage Therapists and Bodyworkers, Understanding HIV, Massage for Edema and more.

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