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Successful Business Management

8 CE Hours - E417

Average rating based on the following evaluation questions:

  1. The presentation of the subject was clear and to the point.
  2. Content was interesting to me.
  3. I gained new knowledge.
  4. The materials held my attention.
  5. I can use this information in my practice.
  6. This program met my personal expectations.
  7. Overall quality of course content and materials were excellent.

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Whether you are just starting a business of your own or have been in business for a number of years, Successful Business Management will cover all you need to know from launching a business to handling finances as well as implementing or improving already existing policies and procedures. Focusing on the popular text A Massage Therapist's Guide to Business by Laura Allen, through this course you will:

  • Learn how to prepare a self-inventory, mission statement, realistic business plan and list practical career options in the field of massage therapy as well as understand basic business ethics that pertain to the profession.
  • Describe the key concepts of starting a business, the legalities involved regarding business structure and start-up procedures as well as dealing with various types of insurance issues.
  • Outline the necessary aspects of basic recordkeeping as it pertains to the business of massage therapy including keeping accurate financial records and SOAP notes as well as understand the importance of preparing a practical budget and setting prices for services. You will also identify how to work effectively as an employee, independent contractor or employer as well as understand policies and procedures for various business situations.
  • Review key concepts and standards of professional behavior and effective communication as it pertains to the business of massage therapy, including social etiquette, professional responsibility, ethical behavior and effective communication with staff, clients and peers.
  • Recognize key concepts of marketing, promoting and advertising a massage therapy practice.

In addition to the course text, the Institute also provides supplemental materials for your practice including information on the Affordable Care Act and how it affects massage therapy as well as Important Employer Information giving tips and information addressing:

  • Interviewing do's and don'ts
  • Interviewing guidelines and common interviewing mistakes
  • Recordkeeping
  • Employment-at-will
  • Progressive discipline
  • Avoiding claims of wrongful discharge
  • Employee separation
  • Employee vs. independent contractor status

Featured Reviews

Best book for studying

- Kimberly Zhao, LMT, BCTMB

This course was clear & concise.

- Val Piacitelli, LMT

Informative course material and I very much enjoyed the content, however, this is not state specific and as such there are variances. Overall is a good eye opener for those setting out in the business of massage therapy. I should've taken this straight after graduation rather than wait for years afterwards. Thank you.

- Eva Wheeler-Sagiao, LMT

I thought the book was well organized and the presentation was nicely done. It was set up in a way to keep your interest. I started putting sticky tabs and writing notes to myself to return to specific pages in the future. Included in the book were a wide range of personal stories from other therapists, suggested readings in each chapter, an index, and a glossary.

- Cecily Pegues, LMT

I feel this course was great overall. I enjoyed the many examples throughout the course. I loved the My Personal Journey box at the end of each chapter. Also, loved the Postcards from the Highway. Many of the author's personal experiences were very helpful in Roadside Assistance. I feel that the author, Ms. Allen, put a lot of thought into each chapter that she wrote in this book.

- Cheryl Sprado, LMT

Great course. Been in business for quite some time and still learned a few things.

- Robert Burkholder, LMT

This course should be essential for anyone training to become a massage therapist. Whether self-employed or an employee, this textbook presents all you need to know about the business side of massage. I wish I had taken the course 15 years ago, before I became licensed; this material provides a solid foundation to build a successful practice. I thoroughly enjoyed this course, and all I learned will be helpful in running my business, especially the sections on promotions and advertising. It's full of great ideas and marketing strategies useful for building up clientele to secure improved financial success.

- Deborah Phillips, LMT

Information was very informative and easy to follow.

- Carlethia Thurston

A great course for anyone considering starting a business, especially a massage therapist. It is, even more importantly, a great course for the therapist already in business to review and improve their existing business. I found it informative and useful. It opened my eyes to missed opportunities and directions I may want to explore. Thank you for such a motivating CE course.

- Buckey Knight, LMT, NCTMB


  • Text - 269 pages
  • Bonus Supplements - "Affordable Care Act (ACA): The Patient Protection and Affordable Care Act" and "Important Employer Information: Interviews, Recordkeeping, Progressive Discipline, Employee Separation & Independent Contractor Status"
  • Multiple-choice test - if you prefer to test online please select the "test online" option
  • Certificate upon completion - if you prefer to print your certificate at home instantly, please select the online option

Display Certificates suitable for framing are available for $10 in addition to the certificate included with your tuition. Click here to order a Display Certificate.


The Institute is approved by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) as a continuing education Approved Provider. Approved Provider 049478-00.

Credits also accepted by the AMTA, ABMP and NAHA.

For information regarding your specific state massage license requirements and approvals, visit our Massage Therapy Continuing Education Requirements page by clicking here.


Linda Fehrs, LMT

Linda Fehrs, LMT

Linda Fehrs attended both the Swedish Institute of Massage Therapy and Hudson Valley School of Massage Therapy in New York – a state with some of the most rigorous licensing requirements in the U.S. – and also served as an instructor at the Hudson Valley School of Massage.

She is a professional member of the AMTA and the New York State Society of Medical Massage Therapists. Linda has actively practiced massage therapy in the Mid-Hudson Valley since 2002 with a focus on medical massage and massage for those with special needs, such as developmental and physical disabilities.

Ms. Fehrs has authored such courses as Build Your Massage Practice, Cancer & Massage, Women & Massage as well as Marketing Massage and the Economy.

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