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Massage & Retail Sales

1 CE Hour - E323W

Average rating based on the following evaluation questions:

  1. The presentation of the subject was clear and to the point.
  2. Content was interesting to me.
  3. I gained new knowledge.
  4. The materials held my attention.
  5. I can use this information in my practice.
  6. This program met my personal expectations.
  7. Overall quality of course content and materials were excellent.
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Massage & Retail Sales

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Description

Discover ways to expand your practice. Combining four articles written especially for the Institute's Massage Professionals Update E-newsletter, this brief program will provide insights into:

  • Deciding how to expand your practice.
  • Selecting and offering products for resale.
  • Helpful hints for selling products.
  • Key components of soft selling techniques.

In the Massage & Retail Sales program we've combined four articles written especially for the Institute's Massage Professionals Update. These four articles include:

  • The Business of Business – Beyond Bodywork - Are you thinking about adding retail to your massage business? It can be a move that is not only helpful to you, but also to your client. Your profits will grow as you make it more convenient for them to purchase hard-to-come-by products that will also enhance their well-being and have them thinking of you between massage sessions.
  • Pump Up Your Profits with Products - With today's economic seesaw, we all need to find ways to stabilize our income. The profession of massage therapy is no exception. Learn how to make your business more profitable by bringing in a few retail products, while at the same time enhancing the experience of your clients. By providing an easy resource for the music you play during a session, essential oils and candles you use, among other things, you can provide your clients with a positive reminder of their massage experience.
  • Selling Products to Enhance Your Practice - By selling products you are knowledgeable about and believe in, you can enhance not only the profits in your business, but also enhance your professional relationship with your clients by selling items that prolong the benefits of massage. Whether it is candles or oils, stretching tools or cold packs, there is something you can offer that will promote a healthy lifestyle. Learn how to sell products effectively and ethically in your practice.
  • The Soft Sell Approach to Retail - Have you ever been approached by a sales person who seems desperate and a little too eager to sell you a product? How does that make you feel? Learn about the soft sell approach to retail. It is a method that will keep both you and your massage clients happy.

You can either read the articles by clicking on any of the titles above or upon enrollment you'll be able to access these articles and your online test through your online course account.

Important: As Marketing/Business programs may not be acknowledged by some Boards of Massage, check with your licensing/certifying body to make sure this course will be acceptable for renewal.

Featured Reviews

This course was very informative and has given me the skills I need to "soft" sale to potential clients. Thank you.

- June Luff, CMT, BCTMB

This course did a good job teaching the skills needed for making "soft" sales to potential clients.

- Nathan Trainor, CMT

Informative

- Csandress Kiel, LMT

Materials

Massage Professionals Update
  • 4 MPU Original Articles - 10 pages
  • Online multiple-choice test
  • Certificate upon completion

Display Certificates suitable for framing are available for $10 in addition to the certificate included with your tuition. Click here to order a Display Certificate.

Approvals

The Institute is approved by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) as a continuing education Approved Provider. Approved Provider 049478-00.

Credits also accepted by the AMTA, ABMP and NAHA.

For information regarding your specific state massage license requirements and approvals, visit our Massage Therapy Continuing Education Requirements page by clicking here.

Instructors

Nicole Cutler, L.Ac., MTCM

Nicole Cutler, L.Ac., MTCM

Nicole Cutler is a long time advocate of integrating perspectives on health. With a Bachelor of Science degree in Neuroscience from the University of Rochester and a Masters Degree in Traditional Chinese Medicine from Five Branches Institute, Nicole has been a licensed acupuncturist since 2000. She has earned acupuncture licenses in the states of California and New York, is a certified specialist with the National Acupuncture Detoxification Association, has earned diplomat status with the National Commission of Chinese and Oriental Medicine in Acupuncture and Chinese Herbology and is a member of the Society for Integrative Oncology. In addition to her acupuncture practice that focuses on stress and pain relief, digestion, immunity and oncology, Nicole contributes to the integration of healthcare by writing articles and courses such as Infectious Disease: Hepatitis for health care providers.

Linda Fehrs, LMT

Linda Fehrs, LMT

Linda Fehrs attended both the Swedish Institute of Massage Therapy and Hudson Valley School of Massage Therapy in New York – a state with some of the most rigorous licensing requirements in the U.S. – and also served as an instructor at the Hudson Valley School of Massage.

She is a professional member of the AMTA and the New York State Society of Medical Massage Therapists. Linda has actively practiced massage therapy in the Mid-Hudson Valley since 2002 with a focus on medical massage and massage for those with special needs, such as developmental and physical disabilities.

Ms. Fehrs has authored such courses as Build Your Massage Practice, Cancer & Massage, Women & Massage as well as Marketing Massage and the Economy.

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