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Build Your Massage Practice

Use Code FRANK to SAVE 25% on CE - Ends 10/25!

3 CE Hours - E407
4.5 out of 5 stars
  • 5 star 77%
  • 4 star 17%
  • 3 star 4%
  • 2 star 1%
  • 1 star 2%
See all 779 reviews
779 customer reviews
Build Your Massage Practice

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  • Manual - 23 pages
  • Multiple-choice test - if you prefer to complete this program online please select the "Materials: Available online + Test: Available online" option
  • Certificate upon completion - if you prefer to print your certificate at home instantly, please select the online option


Whether you are in private practice or working for someone else, there are some basic requirements and concepts that will help you to do well. While being skilled in the various techniques and modalities of massage therapy is important, it is also very important to know what is required of you if you need financing, want to file for insurance reimbursement, have to pay your own income taxes or intend to grow beyond a private practice. Learning about the importance of creating a business plan, maintaining accurate client records, paying taxes and thinking about the future are all vital for a successful career in this competitive profession.

Equally valuable to new graduates of massage school as well as those who have been out in the field for a while, this course will introduce you to:

  • basic business structures
  • vision statement development
  • simple business plan development
  • costs involved in starting a business
  • insurance options
  • legal requirements
  • record keeping
  • marketing
  • options to consider for a future in the profession of massage therapy

Course Objectives

  • Analyze different employment types including contract work while identifying the pros and cons of each type of arrangement and applies this knowledge to write a vision statement.
  • Define the term Business Plan, identify elements of a business plan and determine costs involved in starting one’s own business.
  • Describe types of insurance necessary for running a business.
  • Contrast between the advantages and disadvantages of accepting insurance from clients as reimbursement for services.
  • Explain the importance of creating and maintaining accurate clinical notes and financial records as well as the legal requirements with regard to medical records.
  • Differentiate between the various traditional forms of marketing used by massage therapists as well as newer forms of marketing and assess how they play a role in small business.
  • Associate the importance of updating skills and expanding knowledge through continuing education, expanding professionally into other areas related to the field such as writing and teaching, and moving beyond a simple private practice, in order to maintain one’s mental and physical well-being to avoid personal burnout.

Course Reviews

Shauna Bunch, LMT

This flow of this course is awesome! As a massage therapist starting my own practice, this course really gave me a good checklist of stuff I wasn't aware of before. I'm hard to please, but I give it a 10/10.

P. England, LMT, NCTMB

This course is well written - concise and relevant topics. Informaton flows well. Questions create contemplation and several times I returned to the material for guidance.

Sue Page, LMT, NCTMB

I had been struggling with marketing and defining my role as an independent contractor in my current office. I am now moving my practice and this came in handy with this move, I am starting a new practice with clear boundaries and great marketing ideas. Love this class!

Annette Schuster, LMT

Although I have been in practice for several years, it was a good review for me as I going to expand my practice this next year. Information regarding the Business Plan was helpful so I can prepare for obtaining a small busines loan.

Karen Geer, LMT

I thought the course was very enlightening. It refreshed my memory on some of the areas that I learned while in school and added extra insight to others I was not familiar with. This was my first course and I will be taking others to broaden my career options. Thank you.

Read more reviews


Linda Fehrs, LMT

Linda Fehrs, LMT

Linda Fehrs attended both the Swedish Institute of Massage Therapy and Hudson Valley School of Massage Therapy in New York – a state with some of the most rigorous licensing requirements in the U.S. – and also served as an instructor at the Hudson Valley School of Massage.

She is a professional member of the AMTA and the New York State Society of Medical Massage Therapists. Linda has actively practiced massage therapy in the Mid-Hudson Valley since 2002 with a focus on medical massage and massage for those with special needs, such as developmental and physical disabilities.

Ms. Fehrs has authored such courses as Build Your Massage Practice, Cancer & Massage, Women & Massage as well as Marketing Massage and the Economy.

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