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Maximize Your Massage Business

NEW COURSE!

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3 CE Hours - E451
4.9 out of 5 stars
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12 customer reviews
Maximize Your Massage Business
Closed Captioning Available
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Materials

  • Online Video - Approx 3 hours
  • Online Video Guides - 90 pages
  • Online multiple-choice test
  • Certificate upon completion

Description

Maximize Your Massage Business offers a comprehensive approach to running a successful massage therapy practice. Drawing from 30 years of experience, instructor Amy Bradley Radford covers key aspects of business management specific to the massage industry. Here's a summary of the benefits and what you can expect to learn:

Benefits:

  1. Accelerated Success: Learn how to achieve success in your massage therapy business faster by leveraging the instructor's experience and insights.
  2. Increased Income Potential: Understand how to maximize your earning potential within the limited hours you can physically work at the massage table.
  3. Confidence Building: Gain confidence in managing your business, including how to raise prices and advance your career.
  4. Practical Application: Bridge the gap between theoretical business concepts and real-world implementation within a massage therapy practice.

This course is divided into three sections where you learn how to design your business to meet your personal life.

Section #1: The Math of Business: Making Your Schedule and Budget Match

  • Learn how to align your schedule and budget effectively to optimize your business operations.

Section #2: Managing Your Clientele

  • Overcome fears and challenges associated with making changes that could impact your client base.
  • Appointments and client behavior when applied to the theory of supply and demand.
  • How to find more clients FAST.
  • Discover techniques for attracting new clients, including referral programs and inviting new people to your table.

Section #3: How to Increase Your Hourly Rate

  • Learn practical methods for increasing your hourly rate while providing value to clients.
  • Understand the principles of supply and demand as they apply to your massage therapy practice.
  • Gain insights into setting and communicating your pricing effectively to clients.

Overall, you will discover valuable tools and strategies for building a thriving massage therapy business. By mastering these principles, you can enhance your income, confidence, and overall success in the industry.

Course Objectives

  • Learn how to align your schedule and budget effectively to optimize your business operations.
  • Overcome fears and challenges associated with making changes that could impact your client base.
  • Explore strategies for managing client behavior, appointment scheduling, and client exchange dynamics.
  • Discover techniques for attracting new clients, including referral programs and inviting new people to your table.
  • Understand the principles of supply and demand as they apply to your massage therapy practice and gain insights into setting and communicating your pricing effectively to clients.

Course Reviews

Matthew Rondeau

1/29/2026

Awesome! This class exceeded my expectations. In a few short hours Amy handed me some of the best business tools I've ever seen for massage (or perhaps business in general). I don't usually jump to the paperwork, but with this class I was excited to try new things as I prepare return to my practice. No longer undervaluing myself, ready to employ her techniques. I set an ideal schedule, and based my prices off my Annual GOAL rather than seeing each hour as a rate I hoped I could attain from clients I didn't know how to find. Now I know how to set my business model, my customer service skills, and my work/life balance in a way that can work for me instead of burn me out and underpay. I took her methods and I'm ready to not just run back to the profession, but fly higher than ever before. Thank you, so much, Amy! Loved it.

Lawrence Gregory

1/26/2026

Excellent course for beginners and experienced Therapist. It was very informative!

Lee Dillman, LMBT

9/28/2025

Octavia Burke

8/30/2025

Course was excellent! Really enjoyed it

Elizabeth I. Gach, LMT, BCTMB

2/18/2025

Read more reviews

Instructors

Amy Bradley Radford, LMT, BCTMB

Amy Bradley Radford, LMT, BCTMB

Amy Bradley Radford is a board-certified massage therapist (BCTMB) and an NCBTMB Approved Continuing Education Provider specializing in teaching creative business solutions and advanced pain-management applications for massage therapists.

As a massage therapist since 1993, Amy continues to see clients at the table utilizing her innovative Pain Patterns & Solutions (PPS) methods. She also coaches massage professionals as well as other service-related employers, helping them achieve their next level of business success. Radford has served with the Federation of State Massage Therapy Boards as a CE course evaluator and has worked in several different massage schools, one of which she owned, inside a small, local hospital in 2004.

Amy is the creator and instructor of

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